AVC-Intra is a type of video coding developed by Panasonic that is fully compliant with the H.264/MPEG-4 AVC standard and additionally follows the SMPTE RP 2027-2007 recommended practice specification. AVC-Intra is available in a number of Panasonic’s high definition broadcast products, such as, for example, their P2 card equipped broadcast cameras. It is now also supported in various products made by other companies.
Panasonic announced AVC-Intra codec support in April 2007. The use of AVC-Intra provides production quality HD video at bit rates more normally associated with ENG (Electronic news gathering) applications, permitting full resolution, 10 bit field capture of high quality HD imagery in one piece camera-recorders.
AVC-Intra is intended to serve needs of video professionals who have to store HD digital video on digital storage media for editing and archiving purposes. It defines 10-bit intra-frame only compression, which is easy for editing and preserves maximum video quality. The technology significantly outperforms the older HDV (MPEG2 based) and DVCPRO HD (DV based) formats, allowing the codec to maintain better quality in half the storage space.