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Apple Updates Final Cut Studio – More Than 100 New Features

Thursday, July 23rd, 2009

Apple Updates Final Cut Studio with More Than 100 New Features
New Versions of Final Cut Pro, Motion, Soundtrack Pro, Color and Compressor
Press Release
July 23, 2009    Source: Studio Daily

Apple today announced a significant update to Final Cut Studio® with more than 100 new features and new versions of Final Cut Pro®, Motion, Soundtrack® Pro, Color and Compressor. Final Cut Studio features Final Cut Pro 7 which expands Apple’s ProRes codec family to support virtually any workflow and includes Easy Export for one step output to a variety of formats and iChat® Theater support for real-time collaboration. Motion 4 includes enhanced tools such as 3D shadows, reflections and depth of field for stunning motion graphics and visual effects, and Soundtrack Pro 3 features new multitrack audio tools to streamline audio post production. Color 1.5 includes better Final Cut Pro integration and support for full color resolution, and Compressor 3.5 adds new features that make it easy to set up and customize your export options. At $999, the new Final Cut Studio is $300 less than the previous release and is also available as an upgrade for just $299.

“With 1.4 million users and 50 percent of the market,* Final Cut Pro is the number one professional video editing application,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The new Final Cut Studio includes more than 100 new features and dramatically expands Apple’s ProRes family of codecs so editors can work in the studio with the highest quality video or on location at low bandwidths.”

Final Cut Pro 7, the latest version of Apple’s Emmy Award-winning editing software, includes new versions of Apple’s ProRes codecs to support virtually any workflow with the addition of ProRes Proxy, for offline and mobile editing at low bandwidth; ProRes LT, for general purpose editing; and ProRes 4444 for editing and visual effects at the highest quality possible. Easy Export allows users to continue working on projects while encoding is done in the background and the sequence is exported to YouTube, MobileMe™, iPhone™, iPod®, Apple TV®, DVD or Blu-ray. iChat Theater support allows real time collaboration by sharing Final Cut® timelines or individual source clips with iChat users anywhere in the world, even if they don’t have a copy of Final Cut Pro. Other new features include new speed tools to change clip speed with ease, alpha transitions to create dramatic effects using moving mattes, and native AVC-Intra support for the latest high quality Panasonic cameras.

Motion 4 extends award-winning, easy to use animation tools so video editors can quickly create everything from basic titles to animated credit rolls to stunning motion graphics. Enhancing 3D compositions is faster than ever with new customizable features that add point and spot lights to cast realistic shadows or turn any shape, video plane or paint stroke into a reflective surface. Motion 4 gives editors the flexibility to adjust the depth of field within a 3D canvas by selectively highlighting a single object or using multiple objects to create a racking focus effect.

Soundtrack Pro 3 adds powerful new audio editing tools including Voice Level Match which extracts volume information from the vocal content of one clip and applies it to another without altering any other audio content so editors can easily correct mismatched voice levels. An enhanced File Editor includes new tools to make sophisticated edits and fine tune volume adjustments by targeting specific frequencies such as the rustle of a paper or the bump of a desk without affecting dialogue. The new Advanced Time Stretch feature stretches and compresses audio with incredible precision using three Apple-designed algorithms or other algorithms available as third party plug-ins.

Color 1.5, Apple’s easy to use professional grading application, now works with a greater range of sequences and effects from Final Cut Pro and an integrated workflow allows editors to complete projects entirely within Final Cut Studio. New 4K support works natively with files from cameras such as the RED ONE and outputs directly to ProRes for HD or DPX for film. Expanded support for new high quality formats includes AVC-Intra, XDCAM 422 and ProRes 4444, for grading with the maximum amount of color information.

Compressor 3.5 makes encoding and delivering in multiple formats easier than ever with the ability to automatically detect QuickTime® settings and create an Easy Export template or a mini “droplet” on the desktop that automates specific Compressor actions. New, customizable sharing options make it easy to publish to YouTube and MobileMe, or export for iPhone, iPod, Apple TV and mobile phones. For the highest quality HD material, menu templates and encoding presets make it fast and easy to create Blu-ray discs. Final Cut Studio also includes DVD Studio Pro®, a powerful DVD authoring environment with drag and drop tools, on screen editing and real time previews.

Soundtrack Pro and Compressor are also available as part of the new Logic Studio®, allowing Final Cut and Logic® users to collaborate and share files.

Apple today also introduced Final Cut Server 1.5, the asset management and automation tool for Final Cut Studio. Final Cut Server 1.5 includes powerful new features like lightweight, offline editing with ProRes Proxy, production hierarchies to organize media, and support for still sequences to easily view and manage image sequences for graphics and effects workflows. Final Cut Server now includes unlimited client licenses and is available for $999 or as a $299 upgrade for existing users.

Pricing & Availability
Final Cut Studio is now available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US) and existing Final Cut Studio and Final Cut Pro users can upgrade for a suggested retail price of $299 (US). Full system requirements and more information on Final Cut Studio can be found at www.apple.com/finalcutstudio. Final Cut Server 1.5 is now available through the Apple Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers and includes unlimited client licenses for a suggested retail price of $999 (US) and existing Final Cut Server users can upgrade for suggested retail price of $299 (US). Full system requirements and more information on Final Cut Server can be found at www.apple.com/finalcutserver. *Based on data from broadcast and professional video market research firm SCRI International, Inc. showing Apple is the market leader for post-production with 50 percent of broadcast and post non-linear editor purchases in 2008.

Editing at the consumer and pro-sumer level

Sunday, June 1st, 2008

Following is an actual email thread from one of our contacts who is mac-based.

Dear Kirk at BetaSPtoDVDcom,

Does final cut pro or final cut studio output to flash format for the web?

I have a client who wants a promo video to do double duty--display on the
web AND to play on DVD at trade shows and such.

But since I have yet to get the software, I thought you may know--maybe even
point me to pro vs. studio--vice versa--or even another video editing
solution.

I'm simply not happy with the image quality of iMovie.  I'm guessing the
slicker programs will produce TV-quality images.

Also, is it possible to grab footage from DVD movies and use them in Final
Cut?  Y'know--grab some war footage from Saving Private Ryan, or something?
Or a full moon shot from a Werewolf movie?

S'all fer now.  Enjoy the rest of the weekend.

Joe

___________

Hi Joe,
First of all, iMovie is TOTALLY broadcast quality. If you are not 
getting great quality, then you either have low resolution source 
footage, have an old version of iMovie, or have are using some incorrect 
settings. In fact, iMovie even supports HD!!! So I wouldn't spend the 
money for Final Cut solely based on the broadcast quality issue.

Final Cut can make .FLC files, but it is not great at it and the files 
are usually bigger than they should be. For making Flash files, I sometimes use a 
program called Sorensen Squeeze and it works pretty well.

As for ripping footage from a copy protected DVD, you are going to need 
a DEMUXING program. Then you are going to need 
a DVD ripping program like Cinamatize. 
Cinematize is a great tool and we use it all the time. It can rip any DVD that is 
not copy protected. If the DVD is copy protected, then you have to start 
with the aforementioned demuxing application.

The other way is to do it analog style. Just patch cables from the dvd 
player though a professional video deck or TBC (timebase corrector). 
Those will strip off the copy protection in real time.

One word of caution though... we do not advocate using any copy-protected material unless you are legally allowed to do so!!

On the issue of Final Cut Studio vs. Final Cut Express, I would go Final 
Cut Express.  The Final Cut Studio has tons of stuff you will never use 
like heavy-duty motion graphics and pro sound editing. The learning curve 
on those tools is huge.

Anyway,  hope I helped a little.

Kirk

Transferring professional tapes for editing? Go to MiniDV tape, NOT DVD!

Wednesday, September 26th, 2007

A great number of our clients want to edit at home or the office but their origina masters are on a professional videotape format such as BetaSp, Digital Betacam, 1″, 3/4″, or DVCAM. The clients usually request that we (www.betasptodvd.com) transfer their masters to DVD for later importing and editing in Final Cut Pro, Avid, Vegas, or Premiere.

Don’t transfer to DVD for editing!! There is far too much video compression. Not only that, but the material has to be “ripped” off the DVD prior to being editable. This ripping, especially on longer videos, can have a sync drift between the audio and video. There are also other artifacts that can pop up depending on the method of ripping used.

Additionally, a DVD makes a terrible archive for this purpose. We can assume that the original professional tape format of the master is fading out of its technicalogical lifespan. While it’s a good idea to archive them, DVDs are not a great format for archiving of professional material. DVDs are suseptable to scratches, warping, and being technologically outdated over time.

We always suggeset transferring to MiniDV tape standard defition editing and archiving. MiniDV tape is very robust as a format. Many people consider the image to be of poor quality these days, but that couldn’t be farther from the truth. MiniDV looks pretty bad when shot is someone’s camcorder with poor lighting and a cheap lens. But when you transfer to MiniDV directly from a professional source, MiniDV looks absolutely phenominal. That’s because it is all digital and encoded in good old 1’s and 0’s. we have done blind testing where we show people MiniDV footage and Digibeta footage and nobody can discern the difference. They can’t tell which was played back from which!

The MiniDV tapes are very small, easy to store, and deliver a crisp and vivid image.

It’s such a great format that HDV (the first format for consumer high defintion video) is based on the MiniDV tape.

IMPORT USING A CAMCORDER AND FIREWIRE OR A BASIC DV CABLE!

The tapes import for editing with any standard MiniDV camcorder using the firewire or DV cable that comes with the camera.

Plus, the MiniDV camcorder is the most ubiquitious camcorder ever made. It’s everywhere. So if you don’t have one, call up your neighbor and ask to borrow the camcorder so you can digitize your footage into your editing system. It’s really easy!